In its 30th year of operations, Etisalat, which enjoyed a monopoly, has made the UAE one of the most wired nations in the region, with over 4.7 million subscribers, touching a 100 per cent mark, a first in the region. The launch signals the first major overhaul in its 30-year history, and the new corporate image will position Etisalat as the new global player in the telecom industry. On the whole, this is a pleasant change from the blue color, which is used for social apps and networks so often.Dubai: UAE telecom operator Etisalat has launched a new customer-centric identity. The shade of green looks bright and vivid, while the combination with white makes the emblem crisp and fresh. The two colors of the WhatsApp logo are white and light green (#25D366). This is a very important point, as it makes the word easier to read and mentally divide in the two meaningful parts. Another distinctive feature is that the wordmark follows proper capitalization. It is given in a simple sans serif font with flattened vertexes on the “W” and “A.” Interestingly enough, the logo authors decided to steer clear of the typical “friendly” and “tech” typefaces with rounded corners. While the primary logo consists of the emblem alone, there also exist versions that include the name of the brand. In some cases, the name of the app can be placed below the emblem or to the right. The icon can be also used without the grey outline when given against the green background. The regular emblem features the white phone receiver inside a green bubble with a white frame and a light grey outline. In spite of being so simple, the logo is recognized all over the globe due to the app’s popularity. And yet, being so well-known, WhatsApp can afford being generic. It shows that the app is also used to make voice and video calls.
The second symbol, the telephone receiver, is as transparent as the first one. The “tail” is pointing to the right, which symbolizes an incoming message. It has been probably the most often used emblem to display the text messages you receive in a variety of apps and networks. The text bubble symbolizes instant messaging.
The primary logo features a phone receiver inside a text bubble – the combination clearly showing the function of the app. Originally the application was created in 2009 by Jan Koum and Brian Acton, and until 2018 both developers stayed as members of the board of directors of WhatsApp. Since 2014 WhatsApp is owned by Facebook.
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